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Jennifer is the Digital Marketing Manager at Mental Health America and assists with the development and implementation of online marketing strategies to promote programs, web-based resources and the website. She supports the individual giving program - including acknowledgment letters, donor research, donor inquiries, and database entry; and provides general support for online fundraising.
After taking on the role of Digital Marketing Manager in 2017, Jennifer oversaw a triple digit percentage increase in Mental Health America's social media followers on Twitter and Instagram. Jennifer also organized and executed a successful Giving Tuesday campaign in 2017 that raised over $10,000 for Mental Health America's programs - a 1,000% jump from the previous year. Jennifer curates, creates, and schedules content for all of Mental Health America's social media handles, manages Mental Health America's Chiming In Blog, and handles the schedule for the email list. In addition to managing Mental Health America's web presence, Jennifer also assists with sponsorship acquisition for the Annual Conference.
Jennifer lives in Alexandria, VA - just outside of Washington, DC. She works part-time on Saturdays at Lakeshore Learning Store teaching arts and crafts to grade school children. She also spends her Sundays volunteering at Wegman's Wonderplace at the National Museum of American History.