Corporate Sponsorship Opportunities to
“Bring Wellness Home SM”
Mental Health America is launching America's first cause marketing and awareness campaign, designed to increase the understanding of how mental health is an integral part of overall health and to encourage people to understand the importance of taking care of one's mental wellness. The "Bringing Wellness Home SM" campaign takes place during May 2008, which is Mental Health Month.
Education and issue awareness is critical to success in the reduction of mental health issues. And it is a business issue, with over $43.7 billion lost because of absenteeism from work and lost productivity due to mental health issues.
Remember being healthy doesn't pertain to just physical health- our mental and physical well-being go hand in hand. Here are some additional facts and audience demographics as to why corporations should look at this marketing opportunity as the next big topic to gain public interest:
- Relevant health issue- stress is linked to the six leading causes of death: heart disease, cancer, stroke, lung ailments, accidents and diabetes.
- An issue that affects the family gatekeepers -Women (18-54) are twice as likely to suffer from
depression in their lifetime - Relevant issue with both old and young consumers alike:
- Aging Americas (45- 65+) : the fastest growing population segment
- Young people (18-34): suffering from mental health issues in increasing numbers
In total, the potential to reach over 100 million people whose lives are affected by mental illness
The Campaign allows you to utilize the following:
- Active 320 + Affiliate Network
- Tap into the credible information of America's leading organization on Mental Health
- Communicate to MHA's network of community leaders, healthcare professionals, law enforcement and school officials
- Opportunities include: sampling, event marketing, activation ideas and
in-store promotions
through our May 2008 Mental Health Month partners and sponsors - Let us customize according to your corporate needs and strategic goals
- Gain visibility through public relations, media and other program activities from the national level, right down to your specific region
- Work with us to create an alliance that makes sense to your employees, targeted demographics and company stakeholders
Contact us to discuss to how you can do business buy doing good on one of the hottest issues around: mental wellness and living well. And watch for additional opportunities as we increase our efforts to reach more people with through innovative MHA programs and sponsorship opportunities.
For more information:
Harry Abel, VP of Strategic Development
Mental Health America
Phone: 703-838-7549
HAbel@mentalhealthamerica.net
For More Information
Mental Health America continues to expand resources to assist advocates across the country. Please direct inquiries to Mental Health America's Advocacy Resource Center or by phone (1-800-969-6642, option 6).
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